2
POWER DAYS
10+
VENDORS & PARTNERS
15
HIGH SCHOOLS
200+
STUDENTS
More Than a Beauty Event
NXT LVL High School Beauty Expo is a first-of-its-kind, two-day career discovery experience for high school students across the South Carolina region. This event exists to expose students to the opportunities available within the beauty industry through education, entrepreneurship, innovation, and real career exploration.
The beauty industry generates over $100 billion annually, yet too many students never see themselves as part of it. Not because they lack talent, but because no one ever showed them what was possible.
NXT LVL High School Beauty Expo exists to change that. One student, one school, one city at a time.
1
Students discover opportunities they never knew existed in the beauty industry.
EXPOSURE
3
Learn how beauty becomes a business — not just a skill.
ENTREPRENEURSHIP
2
Real pathways, real schools, real career options laid out clearly.
EDUCATION
4
Every student leaves confident they can win in this industry.
EMPOWERMENT
TWO DAYS. ONE MOVEMENT.
Friday, March 12
Discovery Day
Welcome & Registration
Students arrive, check in, and receive event materials
Industry Panel
Real professionals share their career journeys and answer student questions
Live Demonstrations
Instructor showcases featuring cuts, color, and techniques
Career Exploration Zone
Students engage with education partners, beauty schools, and vendors
School Spotlights
Partner schools and institutions featured on stage
Day One Close
NXT LVL LIVE: THE ULTIMATE BEAUTY EXPERIENCE
Get ready for an electrifying, high-energy beauty showcase featuring industry professionals bringing hair, fashion, creativity, and innovation to life on stage.
Open to professionals, barbers, stylists, family and friends.
Saturday, March 13
Experience Day
Welcome & Registration
Doors open for Experience Day
Demo Zone
Color, barber, and technique spotlights by working professionals
Business & Systems Session
Budget, business processes, and building income in the beauty industry
Makeup Demo & Income Masterclass
Featuring Sandra Sutton on beauty as a business
Vendor Marketplace
Students connect with partners and explore opportunities
Community Engagement & Sponsorship Showcase
✦ Hair & Fashion Showcase
Signature closing experience of NXT LVL High School Beauty Expo
Closing
Next steps for students and final remarks
Two Days. One Movement.
Every zone is designed to move students from curiosity to confidence.
Zone 1
Career Discovery Zone
Meet industry professionals and explore career opportunities available beyond the chair.
Zone 2
Education Zone
Connect with beauty schools, colleges, and training programs. Discover pathways to formal education and certifications.
Zone 3
Beauty Experience Zone
Live demonstrations, product experiences, and hands-on learning with working professionals.
Zone 4
Boss Up Business Zone
Business ownership, entrepreneurship, residual income, and systems and processes.
MOST
POPULAR!
Meet the Visionary
Edward Wilson
Owner & Founder of UTU Enterprises
"This event is not just an idea. It is the culmination of two decades of expertise built to create real, lasting impact for students in our community."
Bio
Edward Wilson brings over 20 years of experience in the beauty and wedding industries. Beyond his industry expertise, Edward has a genuine heart for youth — a deep, personal commitment to building character, instilling confidence, and equipping the next generation with the tools they need to succeed. His professional network, community relationships, and passion for young people are the driving force behind NXT LVL High School Beauty Expo.